Successful Launches
- 3 Product Categories
- 27 Product Launches
- 2 BFCMs
Highlights
- Secured Series B
- Industry leader in D2C Men’s Workwear
Major Work
- 1 Site Redesign
- 16 App & System Integrations
- 80+ CRO Tests Launched
Success in collaboration
BRUNT Workwear was founded in 2019 to make high-quality, comfortable work boots and clothes. The DTC company saw early traction.
A few years in, BRUNT’s leadership faced a difficult question: Could their website keep up with this continued fast growth?
BRUNT entered the market for an agency partner.
In January 2022, after considering multiple agencies, BRUNT chose to work with Anatta to bring BRUNT’s tech stack up to industry standard.
“My relationship with [past] vendors is that they usually require a lot of management and hand holding. With Anatta, they lead the charge and don’t require much beyond regular interface. Don’t need management—just partnership.” — Dave Chernow, Cofounder of BRUNT Workwear
BRUNT communicated their vision to Anatta. Some of the primary goals were to deliver a site experience that works in tandem with BRUNT’s marketing efforts, clean up the code base, remove friction in the backend and frontend, and improve the overall site speed and performance.
Anatta was onboarded and got to work on the site. Early into the engagement, they discovered additional areas for improvement. For example, vital website features such as the Cart kept breaking. From a higher level, Anatta documented the overall user journey to make key site decisions easier and more data-driven.
“Anatta is very hands-on and does a good job managing their work. They have oversight on the day-to-day team and care about what they produce. Anatta goes above and beyond.” — Dave Chernow, Cofounder of BRUNT Workwear
Anatta performed basic heuristics. Most of Q1 was spent fixing bugs, improving user experience design, and bringing the entire BRUNT website up to industry-standard baseline.
Anatta kicked off Q2 by working on BRUNT’s product listing pages. Within just 11 days, the new changes raised conversion rates by 20%.
“We’ve done significant work on their core web vitals and site speed optimization to deliver a frictionless user experience that’s accessible across any mobile device, no matter the user’s internet speeds.” — Gabe Webb, Project Manager at Anatta
